Showing posts with label Chick. Show all posts
Showing posts with label Chick. Show all posts

SpidVid: Passion Projects With Big Dreams


A big thanks to SpidVid for my interview about "Passion Projects With Big Dreams".  They spoke with me and talented creator, Kai Soremekun, about our work in the industry.  I felt honored to be featured in the same episode as Kai because I had interviewed her for The Web Files in 2010 about her web series, Chick, which now features the writing of former Web Files' director, Sandra Payne.  It's a very small industry.

You can listen to the interview here or you can read the transcript below.


INTRO
Michael London: Hi, I’m Michael London and welcome to Spidcast, the future of collaborative video production brought to you by Indie Source Magazine where they believe free is better and I like the way they think.
Hey, it’s ladies’ day on Spidcast and on this episode we’re talking with entertainment reporter and host Kristyn Burrt and also Kai will be here. She’s an actress and filmmaker with a very cool web series and production and she has some other stories to tell as well.
What do you say? Let’s jump right in. First up is Kristyn Burtt. Kristyn, welcome to Spidcast.
Kristyn Burtt: Thanks for having me.
Michael London: Kristyn, if you would, give us a little Reader’s Digest version. Tell us a little bit about yourself.
Kristyn Burtt: Sure. Well, I’m an entertainment reporter and host here in Los Angeles and I work on the red carpet. I do a lot of press junkets. But my favorite thing to do is sort of demystifying Hollywood and what goes on behind the red carpet. Hollywood is a bunch of smoke and mirrors and we really shouldn’t buy into all of it and I think that’s the real main thing that I love to sort of get in there and tell people the real secret behind Hollywood.
Michael London: So that being said, tell us one great secret.
Kristyn Burtt: One good secret?
Michael London: Yes.
Kristyn Burtt: You know, I think my favorite thing, and this is for women out there, you really shouldn’t buy into how everyone looks and think I should look like that. Because people have a team to make them look like that. You know, a stylist, manicurist, facialist and there’s lots of Botox going on. There’s the trainer. There’s everything like that. But if you see something in terms of, like in a magazine, everything is, you know, airbrushed and Photoshopped so I think sometimes we set ourselves up for these unrealistic images. But I am like, understand when I am on the red carpet and I see people in person, it’s the greatest equalizer out there. You see who has bad skin. You see who’s wearing the Spanx. You know that they’re just like us. There’s one or two that like freaks of nature that are like gorgeous and don’t need a thing, but most people are human and that’s what everyone needs to understand.
Michael London: So, Kristyn, you gotta know that women everywhere are saying “I love her” because they do tend to hold themselves at times way too high of a standard. So what was your path towards to what you’re doing right now?
Kristyn Burtt: I guess I took a non-traditional path and I think now if I was just graduating from college, I couldn’t do this path just because the way media has changed so much. But I was on a scholarship at NYU for dance, so my goal was to be on Broadway and that sort of changed. After I graduated, I was dancing professionally in New York but I got hired to host this children’s dance video which was how to hokey-pokey and electric slide and do the YMCA and it did extremely well so I started getting hired for host jobs and it was one of those things where I was having a lot of fun but I was also making more money in one day than I would on a two-week equity contract doing this show. And I thought hmmm, there must be something to this so I did both for a little while but I also realized that I needed some on-camera training because I was pretty enthusiastic but very raw. And I got to a point where I just thought okay, something’s going to have to give” because this dance career, you’ve got to give a 110% at all times for the physicality of it.
My agent in New York was like no, you are great. I think that you can make a go of this host career but you’re going to need you to go west. He was like because in New York, they want edgy, urban, and ethnic, and you are none of those” He was like go west, my friend, and see what happens and that’s exactly what I did.
Michael London: And then tell us a little bit about being part of this new wave of content delivery – that being the internet.
Kristyn Burtt: Yes, it’s just really fun because what I would like the most is that I can put the content out there and you get immediate reaction from people whether they like it, whether they don’t, whether they hated your questions, which I do get sometimes. But that’s a great thing because of things like Twitter and YouTube and Facebook and my site, it’s great because I can interact with people, they can ask questions about their favorite celebrity. Where, on television, you know, you kind of have to wait for it to air or it’ll only runs once and if someone missed it and they didn’t DVR it, that’s the end of it.
With web, it lives out there forever. It’s amazing to me that sometimes interviews that I had done two or three years ago, which are still out there on YouTube, people would get back to me and ask questions or Oprah writes feedback and I think that has been the most incredible thing. I love being able to interact with people because you’ll see what people like and you’ll see what people don’t like. And that can also affect your coverage because you sit there are think, well, people aren’t looking for information on the celebrity but they’re really interested in this movie or the character or this person so it really can dictate what you’re covering as a journalist.
Michael London: And Kristyn, a moment ago, you said that someone just jumping into this business right now probably couldn’t follow the same path you did. What advice would you have for those newbies just jumping in?
Kristyn Burtt: I think, now, you definitely need a broadcast journalism degree and that means that only being able to work on camera but it means also being able to write, produce, and edit your own segments. And with that whole YouTube generation, that’s what they’re looking for. They’re looking for a journalist that’s really well-rounded, that could do all jobs, and that really has a point of view. I mean, you need to have a kind of a plan, like who are you as a journalist, what you like to cover? You can’t just cover – I’ll cover a little bit of entertainment, a little bit of politics, a little bit of international news. You need to focus on something, go for it and really get out there and create a name for yourself.
That includes doing internships that includes getting there on social media and starting to build that social media young. Start building it out there when you’re 18 years old so that by the time you graduate, you can say oh, I have five thousand followers on Twitter; oh, I have, you know, a thousand people that follow me on the Facebook page or Instagram, or whatever it is. Because this is the wave of the future and this is the direction that media is going.
Michael London: Let me ask you about Jesse Ventura, then. Is he crazy? Or is he just so smart that he seems crazy?
Kristyn Burtt: He is so smart that he seems like he’s crazy. That was probably one of the most wonderful experiences I’ve ever had and also probably the most traumatic experience I’ve ever had. In that, you know, Jesse Ventura, there’s only one opinion and that’s his. So my job as a news reader on his show was to – if he said, I would say white. Like I there to debate with him and irritate him a little bit. But at the same time, it was a great opportunity to just listen because he had so many fantastic stories. He was a former Navy Seal. I grew up in a generation where he was a wrestler with a pink feather boa around his neck and then he was governor. And at this point where he was the former governor but he was teaching at Harvard and everything else. You know, there’s a lot to learn there. He didn’t ask much about me in the time that I worked with him, but I absorbed a lot of knowledge and I thought it was a really fun place just to grasp some ideas about politics and about life that I wouldn’t necessarily thought of. He was a really outside-of-the-box thinker.
Michael London: I’m going to ask you some questions about you now so you have so many irons in the fire, tell us where we can see everything, Kirstin.
Kristyn Burtt: My main hub where everyone can find all of my work and that’s probably the easiest place to go is www.redcarpetcloset.tv and there, I sit there and put all of my jobs and all of the media that I do on that site. But this summer, I’ve been working a lot because of the big summer movie season with www.iVillage.com and that is NBC/Universal’s property. I do the press junkets here on the west coast. So I just recently interviewed the cast of Magic Mike including Channing Tatum and also Matthew McConaughey. So it’s just kind of fun to get out there and interview the big celebrities and see what else is going on.
And of course, I also host the “After Show” for “So You Think You Can Dance” and this is on www.AfterBuzzTV.com. It’s a new site that was started by Maria Menounos who is entertainment journalist on “Extra” and we discuss what happened on the show. We bring in former contestants and do interviews with them and it’s a really fun format because people can call in. We do it live and debate like what happened during that episode. So that’s been a really fun show.
Those are the two projects that I’ve been working on mainly this summer in addition to some other jobs like I do, some live streaming for Hyundai. I’m going over Germany with Pfizer. They have me host a game show in Europe once a year. So, there are some fun things that are coming up this summer but the two main projects are iVillage and AfterBuzzTV.
Michael London: So its summertime 2017, what do we find Kristyn doing?
Kristyn Burtt: 2017. Well, I hope to be doing a little bit more producing by then and really continue on this path of covering the red carpet but not in just the glamorous way but for people to understand that, you know, Hollywood’s great and it’s so much fun and I love living here but at the same time don’t buy into it. You know, it has its own truth and its own reality so I would really love to get, sort of, that type of show up and running and really get people to understand like this is the real Hollywood. Take away, like the curtains come from Oz and there you go.
Michael London: Excellent! Kristyn Burtt, thank you so much for joining us today on Spidcast.
Kristyn Burtt: Absolutely, thank you so much for having me.

Celebrate the Web

Celebrate the Web was created a few days after the 2010 Streamy Awards by Jenni Powell and Kim Evey to give the winners and the web community a supportive environment to honor the work they created.  An even bigger event is happening this weekend in San Diego with panels featuring fantasy/gaming and sci-fi web series.  Some of the series you may recognize from our Web Files episodes, so we have been honoring those participants this week by rerunning some of our favorite shows with them.  Check out the links to their Web Files episodes below.  Now get out there and Celebrate the Web!

The details of the event are here:  Celebrate the Web in San Diego
Please note that tickets are all SOLD OUT, but you can get on the waiting list if you are headed down to Comic Con.  Another great way to participate is to watch the Live Stream on Saturday.

Some of the participants include:
A Comicbook Orange
A Good Knight's Quest
Chick
Gold: Knight of the Zombie King
Vamped Out

Publicity and Web Series



A few months back I did a post on the Dos and Don'ts on the Red Carpet and I think it is time to write a companion piece called Publicity and Web Series.  I am going to throw out a few guidelines that are specific to The Web Files, but I know there are new media journalists out there that are seeing some similar issues.  Liz Shannon Miller at NewTeeVee has posted some helpful guidelines for submitting your show to her for review, but what is pure comedy is the email she received this week.  It made me realize that it was time to write the post that has been formulating in my head for awhile.  


We all know that publicity is a key component to driving viewers to your show and keeping the buzz out there in the web series world.  I would imagine most of the Streamy-nominated shows have seen a nice lift in viewership over the last six weeks, you want to keep that momentum going.  How do you do it?  Here are some suggestions:


1. Festivals:  I have really started to pay attention to what is happening on the festival circuit from ITVFest to NY Television Festival to SXSW.   Take a look at the success stories from ITVFest 2009....Al Thompson with an Atom.com deal, MERRIme.com with distribution on The Frisky, Oz Girl's Streamy award (and more news to come), and Urban Wolf's distribution deal with Crackle.  It is thrilling to watch the success happen in less than a year's time.  The festival circuit is a great place to start to create some buzz, so head on over and submit your series.


**Update:  This category continues to grow and I want to make sure to get some of those higher profile festivals out there for you to check out:  iTVFest, NYTV Festival, AFI DigiFest, Comic Con, and Sundance's New Media Lab.  Good luck! **


2.  Networking Events:  There seems to be a new media event, launch party, red carpet, screening, or meet-up each week.  While we see a lot of the same faces over and over, it isn't a bad thing to stop in and hand out a business card or two if you are ready to launch your show.  In fact, we nabbed our first two interviews for The Web Files at Geek Out 2009 by meeting Tay Zonday of Chocolate Rain fame and Brett Register of The Crew.  Without them, we wouldn't have had such a successful start to The Web Files


3.  Reviews and Interviews:  Now some of you are lucky enough to have new media publicists who take care of all of your publicity needs.  There are some fantastic representatives out there who are working  hard to promote the heck out of your show.  I can name seven publicists off of the top of my head that we have worked with on a consistent basis.  If you can afford a publicist, go for it.  It is tremendously helpful and it takes a lot of the burden off of your plate. 
    However, I know the reality of budgets in the web space and you are probably doing the publicity at the same time you are producing, writing, and starring in your show.  So, how do you give your series that extra push?  I have already given you Liz Shannon Miller's tips for "How to Pitch Me Your Web Series".  Everyone needs to remember this word, "pitch".  You should pitch your show in an email the same exact way you would pitch your show in a meeting with distribution executives.  In fact, this should be excellent practice for all of the meetings you will be taking after your web series is a huge hit, an award winner, and it opens doors on even bigger platforms.  That is exactly how the pitch should be handled.
    So, while I DO want links to your reviews from Tubefilter and NewTeeVee, here's what I don't particularly enjoy:  
          -"Check out my link.  You should interview me."  
          -"Why haven't you interviewed me yet?" or "When is it my turn?"
          -"The Streamys are over, so let's sit down so you can cover my show."
          -"Come interview us. We have an event tomorrow."
Yes, these are all direct quotes.  So, you can see I am getting some unprofessional emails and it is a little surprising.  I certainly can't email the studio publicists and say, "It's time for The Web Files to interview your talent.  We will be there tomorrow."  I have to pitch my show and let them know why it would be beneficial for their shows to be interviewed by us.  I submit a formal email with links, a press release and talent bios.  I want them to see The Web Files as a professional media outlet, not some hack entertainment web series.  Please treat your show with the same respect whether you are dealing with a small show like ours or a huge network like E!  You spent so much time and effort on the creative side of the business, remember that once it is completed and you are dealing with publicity, monetization, or distribution, it is all business. 
     The other issue is contacting us a day before your event.  If pre-production took a month for you, it will be the same for us.  We have a crew to organize, a show to plan, and we have to make sure I am in town. (Easier said than done during my travel season.)  I love covering events, but some notice is appreciated and it is necessary for us to produce a quality show for you.  I want to make sure I have done my research on the talent and we want to have our core crew on hand. Trust me, they are GOOD, so a little calendar courtesy goes a long way in our world.  


4.  Press Releases:   A simple and free way to get the word about your show out there on the net.  PRLog just requires a short registration and it is a fantastic way to get the word out about your news of season premieres, finales, distribution, and events.  We have utilized this service quite a bit and we always see a lift off of the press release.


5.  Timing:  Yes, timing is important in terms of publicity.  Take it from the master, Felicia Day.  When she is writing The Guild, she puts herself in a media blackout creating more of a demand for her when she returns.  I am sure she wants to avoid the distraction, but it is a brilliant idea.  When your show is launching, ending, there is distribution news, casting news, or a red carpet event, that is when you want to hit the PR wire.  That is exactly when we want to interview you too. We want launch our episode with you because it is a win-win in terms of buzz and viewership.  In fact, the next six interviews we are shooting involve: a Streamy winner, a launch, distribution news, casting news, DVD release, and a new media event.  As they say, timing is everything.


6.  Patience:  I think Liz said it best, "Please be patient with me. I eventually watch everything I’m sent, but I only write one review a day and you web series creators have been freakin’ BUSY."  I know at The Web Files, we are doing our best to keep up with your emails.  We do have an official list and we banter back and forth as to why we should do a particular series now or later.  It is an ongoing discussion and it changes each month.  The best example of that is our interview with the series, Chick.  It had been on our list for a long time, but the timing felt right in early 2010.  I even wrote about the timing in my Behind the Scenes post for Chick.  The show did extremely well for us in terms of views and we received more emails about this show than any other episode so far in 2010.  Chick has a lot of heart and I think that resonated with many viewers, so I was thrilled we gave a smaller show a boost and we felt like we did it at the right time.  


Where can you hone your PR skills? Well, I know there are several new media workshops going on in the month of May with NewMedialocity and WebTV Workshop, or you can go back to the basics with UCLA's Extension program and sign up for PR 101. I am hoping the Web TV seminars address the publicity issue in depth because it will be beneficial to many content creators.


I hope this was helpful to you from a media perspective.  I would love to hear your comments on this topic because I know many of you will have even better suggestions from a creator's point of view.  So, let's get some dialogue started! 


To submit to The Web Files:  TalkToTheWebFiles at Gmail dot com
We look forward to learning more about your web series!


**Update** I received an email from a content creator accusing me of being part of the LA web series "bubble" and some unknown clique out here.  I have to take issue with this.  We do not have a travel budget for The Web Files right now.  If you know of someone that would like to sponsor us, we would gladly take you up on that offer and cover web series all over the country. 
   Please do not accuse me of not supporting web series.  I have worked hard along with everyone else at The Web Files for FREE since May of 2009. We want to tell your stories and we are doing the best we can on our limited resources.  We are happy to cover any web series that is visiting LA and we try to take advantage of that situation whenever we can make that interview happen.  So, please keep me in the loop of your travels, especially if you are coming in for Digital Hollywood or itvfest.  Off my soapbox.  :) kb

PS.  I must be doing something right if I got my first piece of hate mail.  Yay!

Behind the Scenes of Chick

Okay, I got a good laugh from watching this episode. How cold was it in LA the day we shot this episode? I am going to guess the high was around 65 degrees and we were acting like it was in the low 50's. (**UPDATE: The high that day was 64 degrees.) Ah, as LA residents, we are such weather wimps. I do remember it being a bit breezy, so maybe that contributed to the "chill" in the air? Either way, I am thrilled we were able to feature Chick. It is a show that you need to add to your list of shows to watch. It has a different flow and rhythm than we have seen in other series. And despite a little detour in the middle of the season which originally was to include an interactive component, stick with this show, it is well worth it!

Creator and star, Kai Soremekun, and Production Designer, Kimberly Huie, brought the fantastic set to us on the shoot. I am not sure if it was clear in The Web Files episode, but we were using the car as a part of the backdrop for the interview. This vehicle plays a huge part of Chick's journey from her bad relationship to her development as a superhero. Inside the vehicle, Kimberly worked really hard to create some visual images and designs that are key to Chick's storyline...from fabrics to props, many of these items are essential to the character. While it was fun to have the traveling set, it was a little crowded on the car bumper, so you can imagine the shooting challenges for this interview!

Kai also gave a terrific shout out to Jonathan Moore of Rowdy Orbit who is doing a great job with his site which gives the spotlight to multi-cultural series. He had emailed me over the summer and he gave me a few series to take a look at. Chick happened to be one of those series. The show caught my attention once again when The Washington Post article came out. Then a few months later, while checking out Compulsions' win at the Indie Soap Awards, Chick pops up again! I figured it was a sign that it was time to give the show its due. (And another sign that persistence is key in making me aware of your series. I love receiving press releases, articles, news, etc. It give us the opportunity to keep an eye on your series and hopefully, work together in the future. So, keep those emails coming!)

Kai and Kimberly have brought some interesting components to the series that we haven't seen before on The Web Files...from a fascinating look at the stunt behind the scenes to producing a green web series. There are lists of ways you can make your production environmentally friendly and some valuable tips to keep the costs down on an ultra-low budget show. So, make sure you head to the Chick website and tell Kai that The Web Files sent you.

One final note, if you are looking for fresh insight on multicultural series and new media in general, make sure to bookmark Aymar Jean Christian's blog, Televisual. It should be on your new media list next to Tubefilter and NewTeeVee.

So, find the inner superhero in you and check out Episode #33: Chick
As always, feel free to comment below, I always love to hear your thoughts.

**UPDATE** Chick love is spreading across the nation. Check out this great post featuring Kai, Chick, and our interview with her: One Funky Mama.
 
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