From PRLog.com: Press Release

Media Contact:
Sandra J. Payne
SPwrite Productions, LLC
Sandra@SPwrite.com
(818) 693-4100

July 8, 2009




“The Web.Files” Launches:

New Web Series Interviews “Web Celebs”

“The Web.Files” gives viewers the inside scoop about the hottest series on the web, and the “Web Celebs” who create them.

Los Angeles, California (July 8, 2009) – In a crowded field where new web series seem to pop up daily, “The Web.Files,” stands alone as the first entertainment talk show to cover the “Web Celebs” who create them.

The inaugural episode of “The Web.Files” launches July 8, 2009, from multiple platforms across the web, including on its own YouTube channel at The Web Files. Designed as a weekly talk/interview show, each 5- to 7-minute episode delves into the inner workings of, and behind-the-scenes stories related to, the hottest shows on the web.

Hosted by entertainment correspondent, red carpet veteran and “The Web.Files” creator, Kristyn Burtt, Episode 1 features Tay Zonday of “Chocolate Rain” fame talking over cupcakes at Studio City bakery, Big Sugar. Burtt asks him about how he went from obscurity to having a breakout video with more than 39 million hits in just 2 years.

“…It really had not happened before,” Zonday said of his unprecedented transition from living room musician to Internet sensation. It begged an important question: What do you do once you’re a “Web Celeb”?

Burtt, who initially bumped into Zonday at Tubefilter’s GeekOut! ’09, an event “celebrating your inner geek,” wanted to know the answer to that question and more. It was her curiosity about the people behind the videos, podcasts and web series with download appeal that got “The Web.Files” off the ground.

The idea for the show began during her red carpet coverage of the March 28, 2009, Streamy Awards. Burtt found that the people she was talking with that night had fascinating stories to tell about their journeys to Internet fame. She knew immediately that she’d like to be the one to help tell those stories to the world.

So, she created “The Web.Files” as a show centered around “Web Celebs”—essentially, the principals involved in creating the best, most-watched, highest-rated, and most talked about series on the web.

Burtt then contacted award-winning filmmaker, Sandra J. Payne, whose SPwrite Productions, LLC, was about to launch its first web series, “Life with Kat & McKay” on its new portal, PurseDog.tv.

Both passionate about New Media, Burtt and Payne decided to combine forces to produce “The Web.Files.” They have several shows completed and many more guests already booked. New shows will upload each Wednesday by 5 a.m. EST.

Follow “The Web.Files” on Twitter at The Web Files, or find us on Facebook under the profile, TheWeb Files.

About Kristyn Burtt

Dynamic TV host, Kristyn Burtt, has been in front of the camera on network television shows such as ShopNBC and MSNBC’s pilot, “The Arena,” with Jesse Ventura. She is currently the entertainment correspondent for Focus Hollywood, and she co-hosts a show for Toyota called “Toyota Live!” across America. Her corporate clients include some of the biggest names in the country: Mattel, HP, Dolby, Sony, LG Electronics, and the Academy of Motion Picture Arts and Sciences. With a background in dance, a degree from NYU’s Tisch School of the Arts where she graduated with honors, and a love of adventure, Burtt’s diverse background gives her the perfect basis for covering the multitude of topics and people found on the web.

About SPwrite Productions, LLC

SPwrite Productions, founded by Sandra J. Payne, has produced multiple award-winning films, including “Everybody Games,” a Platinum Remi winner from WorldFest Houston 2009, three trailer winners for the Austin Film Festival trailer competition, winning in 2004, 2005, and 2007, and “The Secret Lives of Shopping Carts,” which won a Bronze award for best comedy short film from WorldFest Houston in 2001.

The Web Files: Episode 1

Hey Everyone!
It's an exciting day here over at The Web Files. We have Episode 1 launched and ready for viewing. I feel like we have been talking about this day forever, but it has only been 3 1/2 months from idea to conception. Our first guest is Tay Zonday, the hit sensation from YouTube. If you haven't heard "Chocolate Rain" yet, trust me, you will have it in your head all day after watching our show. Tay put a lot of faith into allowing us to interview him as our first guest on a show he has yet to see....until today. Behind that booming voice, Tay is intelligent, funny, and a total sport. Seriously, I take the man to Big Sugar for chocolate cupcakes and he has a gluten allergy. Way to go, KB!

I think you will be surprised at the man behind "Chocolate Rain". Think about it.....a grad student in Minnesota goes from making a video in his living room to posting it on YouTube to Jimmy Kimmel's couch to 39 million hits on YouTube. Pretty amazing in my book, but the question Tay is continuing to answer is where do you go from here? Stay tuned to The Web Files and to Tay Zonday to find out.

Reporting Live from my last day of vacation somewhere in the US,
kb

The Web Files: Tay Zonday/Chocolate Rain Edition

Hey Everyone,

Thanks for all of your comments, please keep them coming because the feedback is helpful to me. What will I wear to my next event? I have a really fun red carpet coming up for Holly Hunter's season 3 premiere of "Saving Grace", so your thoughts and ideas will help me plan my next outfit.

This outfit was assembled from a variety of old and new wardrobe. We were shooting the first episode of The Web Files with Tay Zonday. If you don't know Tay and his YouTube sensation, "Chocolate Rain", it is time you stopped and took a look here: Chocolate Rain 37 million hits and counting on YouTube, I call that impressive. Anyway, the shoot was taking place at Big Sugar in Studio City, home to some of the most delicious cupcakes in Los Angeles. I wanted something colorful and fun to go along with the festive bakery decor. Digging through my closet I found one of my favorite summer skirts from.....get ready for it.......Costco. I found it 3 years ago and paid about $15 for the Mix Nouveau skirt. Yellow, hot pink, and light blue are the dominating colors in the floral skirt which makes it easy to accessorize and change up the look. I usually wear tank tops with the skirt, but I needed something more appropriate. I hit one of my favorite independent stores in Los Angeles called Indulge. I pass by it on my walk to the gym each day, so it is kind of dangerous for a shopper like me. I found a great hot pink top by Have with rope detailing by the neckline and cap sleeves all in a soft cotton fabric.

The hot pink shoes are a throwback from 2001 from a friend's wedding, but are by Ann Taylor Loft with a fabulous kitten heel. They are well-constructed considering I have worn them for the last 8 years. The only other accessory I had on that day was a beautiful set of gold earrings in an oblong design that were given to me as a gift from my amazing model friend, Alison Koellisch.

The interview went really well. Tay is an engaging and intelligent guy who is feeling his way through the jungles of Los Angeles. I was amazed to hear that his YouTube journey took him from a PhD program in Minnesota to starring in a Cherry Chocolate Dr. Pepper commercial.. Where will his journey take him next as one of the biggest web celebs? I am not sure even Tay knows, but I can promise you that his "Chocolate Rain" will stick in your head for days.

Hope you all have a great weekend! I will have more from the Red Carpet Closet next week.

Reporting Live from Los Angeles,

kb

PS The Web Files is now on Twitter. Follow us here: The Web Files